UTM Builder Instantly Generate UTM Codes to Track Your Campaigns

Step-by-Step Guide to Generate Your UTM Codes

Enter your destination URL
Start by adding the main link you want to track — this could be your website, blog post, product page, or landing page.

Fill in your campaign parameters
Provide details for the following fields to define your tracking data:

• Campaign Source (e.g., facebook, newsletter, google)
• Campaign Medium (e.g., cpc, email, social)
• Campaign Name (e.g., summer_sale, product_launch)
• (Optional) Campaign Term (used for paid keywords)
• (Optional) Campaign Content (used to differentiate ads or creatives)

Click “Build URL”
Once all the fields are filled in, click the Build URL button. The tool will automatically generate your custom UTM-enabled link.

Copy and use your tracking link
Click “Copy URL” to instantly copy your newly generated link and use it in your marketing campaigns.

Example of a Generated UTM Link

https://yourwebsite.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale&utm_content=carousel_ad

Use this URL in your campaigns to monitor performance accurately in Google Analytics, ensuring your data is reliable, relevant, and actionable.

How to Name UTM Parameters When Generating Links in a URL Builder

When creating UTM tracking links, you can technically name your parameters anything you want. However, what truly matters isn’t the specific names — it’s consistency and recognizability.

For instance, if you use utm_medium=paid-social in one campaign, stick with that exact format for all future campaigns. Avoid inconsistencies like removing the dash (utm_medium=paidsocial) or changing capitalization (utm_medium=Paid-Social).

Consistency ensures your campaign reports in Google Analytics remain accurate and unified — preventing data fragmentation that could distort your insights. A reliable UTM generator helps enforce this consistency by standardizing how each campaign link is built, so every URL follows the same naming rules.

Recognizability means using clear and descriptive terms so that even years later, anyone on your team can instantly understand what each parameter represents.

Inconsistent naming — whether done manually or in different UTM generators — leads to unreliable reporting and ultimately undermines your ability to measure marketing performance effectively.

The 5 Core UTM Parameters in Google Analytics (With Naming Recommendations)

Google Analytics uses five default UTM parameters to identify where your traffic is coming from and how campaigns perform.

Google Analytics uses five default UTM parameters to identify where your traffic is coming from and how campaigns perform. Three are required, and two are optional but highly valuable for detailed insights.

How to Name Each UTM Parameter (With Examples)

Use the platform or referrer name where the link will appear.

Example: utm_source=facebook, utm_source=sendgrid, utm_source=linkedin

Define the type of traffic or marketing medium.

Example: utm_medium=paid-social, utm_medium=email, utm_medium=organic-social

Use a consistent name that connects all links from the same campaign across multiple channels.

Example: utm_campaign=summer-sale-2025, utm_campaign=retargeting-q4

Track paid keywords or identifiers like ad headlines or email subject lines.

Example: utm_term=best-running-shoes, utm_term=holiday-gift-guide

Differentiate between variations in ads, creatives, or placements.

Example: utm_content=carousel-ad-version-b, utm_content=cta-button-top

Example of a Complete UTM Tracking Link

https://yourwebsite.com/?utm_source=facebook&utm_medium=paid-social&utm_campaign=summer-sale-2025&utm_term=best-running-shoes&utm_content=carousel-ad-b

This full URL allows Google Analytics and other tools to track exactly which campaign, medium, and creative drove the traffic.

Best Practices for Formatting UTM Tags

Best Practices for Formatting UTM Tags

Why UTM Parameters Are Valuable

UTM parameters improve the accuracy of your Google Analytics reports. Without them, you can’t tell whether clicks are from organic posts or paid ads. Using a reliable UTM generator ensures all links are tagged consistently, giving you clear insights into which campaigns, ads, or creatives perform best.

With UTMs, you can:

• Track the customer journey accurately
• Identify top-performing campaigns and ads
• Optimize ROI and marketing decisions

In short, UTMs — created with a proper UTM generator — give you precise, actionable data to make smarter marketing choices.