What is local business with an example?

A local business is a company that primarily serves customers within a specific geographic area. Examples include a restaurant in New York City serving local diners, a dentist in Chicago offering dental care to nearby residents, or a plumber in Los Angeles providing home repair services within the city. Local Business Schema helps these businesses appear in local search results and Google Maps with rich information like ratings, hours, and directions.

Is local business schema important for small businesses?

Absolutely. Local Business Schema levels the playing field for small businesses by improving their visibility in Google Search and Maps. Even without a big marketing budget, schema helps you show up when people search for services like 'coffee shop near me' or 'best plumber in [city].'

Local Business Schema Markup Generator

Home

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Local Business Markup

Business Type

📍 Address

🗺️ Coordinates

🕐 Opening Hours

🔗 sameAs Links

Select Social Links

Select social media platforms to add links

Generated Schema

Add data

application/ld+json

🏢

Add business details to generate schema

Your code will appear here

✅ Validate

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Quick Guide

• Fill in your business information
• Choose JSON-LD format (recommended)
• Copy and paste into your website's <head> section
• Validate with Google's Rich Results Test

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Local SEO

Improve visibility in local search results

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Rich Results

Display business info directly in search

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Better Targeting

Reach customers searching locally

What is Local Business Schema?

Local Business Schema is a type of structured data markup (based onhttps://schema.org/ ) that helps search engines understand important details about your business — such as name, address, phone number, business hours, and services.

When you add Local Business Schema in JSON-LD format, Google and other search engines can display your business information directly in local search results, Google Maps, and Knowledge Panels.

For example:

A user searches “Best dentist near me” or “Plumber in [City]”.
If your page has Local Business Schema, Google may show your business name, phone number, reviews, and opening hours directly in search results — making it easier for customers to contact or visit you.
This not only improves local visibility and trust, but also makes your business eligible for AI search, voice assistants, and Google’s Search Generative Experience (SGE).

In short, Local Business Schema = Business Info + Structured Data → Local Listings + More Customers

Why Use Local Business Schema?

Boosts Local Search Visibility Adding Local Business Schema makes your website eligible for rich results in Google — such as business hours, reviews, directions, and contact details. This increases your visibility in local SERPs and Google Maps, giving you more real estate and attracting more local customers.
Improves Click-Through Rate (CTR) When users see detailed information like opening hours, phone number, and reviews directly under your listing, they’re more likely to click your result instead of a competitor’s. This drives more traffic without needing higher rankings.
Supports AI Search & Voice Search Local Business Schema is structured in a way that makes it easier for AI search (SGE, ChatGPT, Gemini, Perplexity) and voice assistants (Google Assistant, Siri, Alexa) to fetch and recommend your business — boosting trust and discoverability.
Enhances Customer Experience By showing accurate details such as address, hours, and services upfront, you reduce customer friction and make it easier for people to choose your business. This helps lower bounce rates and improves engagement.
Quick & Simple to Implement With tools like Marcitors’ Free Local Business Schema Generator, you don’t need technical skills. Just enter your business details, generate JSON-LD code, and validate it.
Strengthens E-E-A-T & Authority Structured data helps reinforce Expertise, Experience, Authoritativeness, and Trustworthiness by presenting your business details clearly and factually to Google — improving credibility.

How to Add Local Business Schema with Marcitors’ Generator

Adding Local Business Schema doesn’t have to be complicated. With Marcitors’ Free Schema Generator, you can create valid JSON-LD code in just a few steps — no coding required.

Step 1: Choose Local Business Schema Type

Select LocalBusiness as the schema type from our generator. This tells search engines your page contains verified business information.

Step 2: Enter Your Business Details

Fill in fields such as:

Business Name
Address
Phone Number
Opening Hours
Website URL
Services / Categories

Step 3: Generate Schema Code

Click “Generate Code” and our tool will instantly create Google-compliant JSON-LD markup for your local business.

Step 4: Validate Your Markup

Copy the code and test it using Google’s Rich Results Test or theschema.org to make sure there are no errors.

Step 5: Add to Your Website

Paste the JSON-LD script inside the <head> or <body> (before the closing </body> tag).

Step 6: Monitor Results

Once live, Google may start showing your business info directly in search results and maps. Over time, this can:

Improve CTR from local searches
Increase foot traffic and calls
Boost AI and voice search visibility

Pro Tip from Marcitors: Keep your business schema updated with seasonal hours, new services, and reviews. Fresh data helps your business appear more often in Google’s local and AI-powered answers.

Frequently Asked Questions

Local Business Schema is a type of structured data markup (from Schema.org) that helps search engines understand key information about your business — such as name, address, phone number, hours, services, and reviews. When implemented, it makes your business eligible for rich results in Google Search and Maps.

In business, schema refers to structured data that organizes and communicates important details about your company to search engines. This includes information like your location, services, contact details, and customer ratings — helping search engines display your business more prominently and accurately.

Yes, ideally Local Business Schema should be included across your website, especially on your homepage, contact page, and service/location pages. However, the details should remain consistent (name, address, phone number) to avoid confusing search engines or customers.

A local business is a company that primarily serves customers within a specific geographic area. Examples include:

A restaurant in New York City serving local diners.

A dentist in Chicago offering dental care to nearby residents.

A plumber in Los Angeles providing home repair services within the city.

Local Business Schema helps these businesses appear in local search results and Google Maps with rich information like ratings, hours, and directions.

Local Business Schema makes it easier for customers to quickly find essential details such as your opening hours, contact number, location, and services — directly in search results. This saves them time, builds trust, and increases the chances they’ll choose your business over competitors.

Local Business Schema Markup Generator

What is Local Business Schema?

Why Use Local Business Schema?

How to Add Local Business Schema with Marcitors’ Generator

Step 1: Choose Local Business Schema Type

Step 2: Enter Your Business Details

Step 3: Generate Schema Code

Step 4: Validate Your Markup

Step 5: Add to Your Website

Step 6: Monitor Results

What is a local business schema?

What does schema mean in business?

Should local business schema be on every page?

Where should I place the Organization Schema code?

How does local business schema help customers?