Discover 13 digital marketing tactics with the highest ROI. Boost conversions, maximize engagement, and grow your business with proven strategies.
10 min read
Discover cutting-edge digital marketing tactics proven to yield high returns on investment. This comprehensive guide distills valuable expertise from renowned industry leaders, offering actionable strategies that drive success. Delve into the power of email marketing, SEO, and innovative retargeting approaches that transform engagement into conversions.
Email marketing has consistently delivered exceptional ROI for my digital marketing agency, generating $42 for every $1 spent. This tactic's effectiveness stems from our ability to nurture relationships with segmented audiences through personalized content. For instance, when I launched a targeted email campaign for a local fitness studio, we achieved a 35% conversion rate by sending tailored workout tips and promotional offers to different subscriber groups based on their fitness goals and engagement history. The direct, permission-based nature of email makes it both cost-effective and highly measurable.
Abdullah Prem, Digital Marketer, BloggersNeed
One of the best digital marketing strategies for my business is Search Engine Optimization (SEO). By optimizing my website and content to rank higher in search engines I get organic traffic from people actively looking for information about my products or services. This targeted approach means higher engagement and conversion rates.
Cost Effective: Unlike paid advertising SEO is organic traffic so no continuous investment required. Once my website ranks higher it can maintain its position with minimal ongoing costs.
Long Term Results: SEO efforts give long term results. High quality content and backlinks sustain my site's authority and search rankings over time and give me a continuous stream of organic traffic.
Credibility and Trust: Websites that rank high on search engine results pages are perceived as more credible and trustworthy by users which can lead to increased brand authority and customer confidence.
Measurable Outcomes: SEO can be tracked using various analytics tools so I can measure key metrics like traffic volume, bounce rates and conversion rates. This data driven approach allows me to optimize and improve ROI.
Stats say a good SEO campaign can give an average ROI of 748% meaning for every dollar invested in SEO businesses see a return of $7.48 .So in short SEO is a cost effective, sustainable and measurable digital marketing strategy that has helped my business.
Bimal shrestha, Digital marketer, Agencyboosterpro
If I had to pick one digital marketing tactic that consistently delivers a high ROI, it's hands-down email marketing with storytelling.
I've tried a lot of strategies over the years, but email is where I really connect with people. It's not just about pushing promotions or services—it's about sharing stories that resonate. I'll write about a challenge I helped a client overcome, a marketing insight I've learned, or even a common mistake I see business owners making. Those stories make the emails feel personal, not salesy.
I think it works because people crave connection. When someone opens an email and feels like it's speaking directly to them, it builds trust. And trust leads to action—whether it's clicking a link, replying to the email, or booking a consultation. Plus, email marketing is insanely efficient. I can send one message to hundreds of people, and it feels like a conversation. The ROI is through the roof because the investment is minimal, but the relationships it builds are huge.
Justin Schulze, Digital Marketing Expert, Schulze Creative
As a UGC manager, I've seen how impactful authentic, user-generated content can be for driving ROI. When customers share their experiences, it feels real. That trust translates into higher engagement and conversions. UGC gets more attention because people connect with it on a personal level. It's relatable, and it speaks directly to the audience without the fluff. We've used UGC in campaigns, and the results speak for themselves—customers respond better to real people than polished ads.
What makes UGC so effective is that it taps into something people value: authenticity. When your brand showcases actual users, it builds credibility. Customers trust other customers more than they trust brands. If you incorporate UGC into your campaigns, you'll see stronger engagement and higher conversion rates. Keep it simple, real, and relatable, and you'll start to see the ROI speak for itself.
Natalia Lavrenenko, UGC manager/Marketing manager, Rathly
One digital marketing tactic that consistently delivers a high ROI is retargeting ads, particularly when combined with dynamic creative optimization. Retargeting focuses on engaging users who have already shown interest in a product or service but haven't yet converted, ensuring your message reaches an audience already primed to take action.
What makes this tactic so effective is its precision. By leveraging data on user behavior—such as pages visited, items added to the cart, or time spent on specific sections of a website—you can deliver highly personalized and contextually relevant ads. For example, if a user browsed a specific product but didn't complete a purchase, a retargeting ad featuring that product, possibly with a limited-time discount, reminds them of their interest and incentivizes action.
In one campaign, a retail client experienced a 30% lift in conversions by implementing retargeting ads that dynamically showcased items left in customers' carts. These ads were paired with urgency-driven messaging, such as, "Only a few left in stock!" or "Sale ends in 24 hours." The precision of retargeting minimized ad spend wastage while significantly increasing the return on investment, as these ads targeted users with the highest likelihood of converting.
Retargeting's effectiveness lies in its ability to shorten the customer journey by re-engaging potential buyers at critical decision-making points. When combined with thoughtful creative and audience segmentation, it consistently generates high returns by turning missed opportunities into tangible results.
Eugene Mischenko, President, E-Commerce & Digital Marketing Association
It has also been discovered that one of the key promotional techniques that have a high value of ROI for companies is email marketing especially when the company files for customization and segmentation. When done appropriately, email marketing can engage potential and current customers through direct means that are personal, professional and that ultimately influence respondents' conversions and customer attitude toward products.
Direct, Personalized Communication: Of all the marketing communication tools, email communication is unique because it provides a direct means for reaching out to targeted individuals. When the information is targeted by subject, activity, and the demography of the consumers, the emails are much more effective in responding to the audience. This is why things such as offering special discounts or some product suggestions or content that the user seemed to have an interest in based on previous purchases can see a higher chance of conversion. It also ensures that only the targeted group receives our feeds, and since they are selective; it makes them more responsive as they feel that the feeds developed for them are exclusively relevant to them.
Segmentation: Another advantage of email marketing campaigns is that the receivers are grouped into categories. You could group your list according to variables like age, location, purchasing patterns or the phase of the funnel, and then you customize your emails to abide by the interests of these classes. This level of customization increases the relevance of the messages that are sent making the opens, responses as well as the unsubscribes better.
Cost-Effectiveness: Email marketing has been described as being relatively cheap in point of cost when compared to, say, television or print. The costs are lower for every single email and with the right software, firms can set up their campaigns to be run with little effort, reaching many potential consumers. With different levels of budget constraints, email marketing is still a viable strategy for almost everyone, including small businesses.
Manu Sharon, Digital marketer, Manusharon
One digital marketing tactic that's worked wonders for us is creating super-engaging YouTube Shorts. These quick, snappy videos have helped us reach a bigger audience organically, without spending much on ads. It's amazing how well they grab attention and drive traffic.
The magic here is simple: people love short, value-packed content. By focusing on solving problems or sparking curiosity in under a minute, we've not only boosted visibility but also built a real connection with our audience.
Dinesh Agarwal, Founder, CEO, RecurPost
One digital marketing tactic that we use for our business is posting and engaging on LinkedIn. Besides posting examples of our work, we engage in forums and groups on content writing, particularly when it comes to contributing work on posts as experts. This has led to an increase in leads and sales because it helps us position our agency as experts. However, keep in mind that this tactic will not work for everyone. As a content writing agency, most of our work is B2B, so LinkedIn is one of the most effective channels for digital marketing. This may not be the same for everyone.
Dan Brown, CEO & Founder, Textun
One digital marketing tactic that consistently delivers a high ROI for our clients is data-driven retargeting. By reconnecting with users who have already shown interest in a product or service, retargeting keeps brands top-of-mind and drives conversions in a highly efficient way.
Retargeting capitalizes on the principle of familiarity. When a potential customer visits a website, browses products, or abandons their cart, they're often already in the decision-making process. Retargeting allows us to re-engage these warm leads with personalized ads that encourage them to take the next step—whether it's completing a purchase, signing up for a service, or booking a consultation.
What makes retargeting so effective is the ability to tailor messaging based on user behavior. For example, a user who viewed a specific product can be served an ad highlighting that product with a limited-time discount or free shipping offer. Similarly, dynamic ads that showcase the exact items left in a shopping cart often remind users of their interest, leading to higher conversion rates.
Retargeting focuses on people who have already interacted with the brand, which makes it much more efficient than targeting cold audiences. Because these users are further along the marketing funnel, the cost per conversion tends to be significantly lower compared to other ad campaigns. According to industry data, retargeting can increase conversion rates by as much as 150%, making it an invaluable tool for achieving high ROI.
Retargeting isn't just about closing immediate sales; it's about maintaining a continuous customer journey. By combining retargeting with strategies like sequential messaging or cross-channel engagement, we create a cohesive experience that nurtures long-term relationships. For instance, a user might see an Instagram ad highlighting a product they viewed, followed by an email reinforcing the offer.
Our success with retargeting stems from meticulous audience segmentation, creative ad strategies, and ongoing campaign optimization. By analyzing performance metrics in real-time, we ensure that every dollar spent contributes to delivering measurable results. This data-driven approach allows us to consistently unlock higher ROI for our clients, helping their businesses grow sustainably.
Darwin Liu, CEO, X Agency
One digital marketing tactic that consistently delivers a high ROI for businesses is retargeting through display and social media ads.
Why It's Effective:
Re-engages Interested Prospects: Retargeting focuses on people who have already interacted with your website or content, making them more likely to convert because they're already familiar with your brand.
Cost-Efficient: Since you're targeting a warm audience, the cost per click or acquisition is typically lower compared to broader awareness campaigns.
Personalized Messaging: Dynamic retargeting allows you to show ads tailored to the products or services users viewed, creating a more relevant and compelling experience.
Multiple Touchpoints: By appearing across different platforms like Google Display Network, Facebook, or Instagram, retargeting keeps your brand top-of-mind for potential customers.
For instance, a multifamily housing business might use retargeting ads to show apartment listings to users who browsed their website. Pairing these ads with urgency-driven messaging like, "Limited Units Available!" or offering incentives like, "Get 1 Month Free Rent" often leads to higher engagement and conversions.
Retargeting capitalizes on the Rule of Seven, which suggests prospects need multiple interactions with a brand before making a decision. By strategically positioning ads to the right audience at the right time, this tactic drives consistent results with minimal wasted spend.
It's an essential tool for turning interest into action, particularly for businesses with high-consideration products or services.
Prince Aby Mathew, Media Production Manager, EDS FZE
Case studies in our newsletters and longform content are one of the best ways we connect with our audience. Because the work we do is detailed and highly specialized, our potential clients want more than a quick pitch. They want to see how we approach challenges, solve problems, and deliver results. By sharing real-world examples, we can show how our designs come to life and the impact they've had, making it easier for our audience to envision what we could achieve for them.
We've found that our audience appreciates in-depth content because they're often making big decisions about their products. They want to see what the problem was, how we solved it, and what the outcome looked like. Walking them through the process and sharing visuals and testimonials gives us a chance to demonstrate the thought, care, and expertise we bring to every project.
Ryan Gray, CEO, SGW Designworks
One digital marketing tactic that consistently delivers a high ROI for us is content marketing.
However, selecting the right themes and topics is crucial. With the increasing number of websites and social media profiles competing for attention, and the rise of AI-generated content flooding the market, we face an overwhelming amount of generic and redundant copy. To stand out, our content must exceed expectations. It needs to be well-researched, cutting-edge, and aligned with the latest industry trends.
As a result, we focus on posting less frequently, but spending more time perfecting our content before it's published. Our strategy involves creating hyper-targeted, personalized, and optimized content for a specific audience. Each piece must have a clear purpose: addressing pain points, answering questions, and building genuine relationships, rather than simply pushing out generic articles. Niche expertise remains highly valuable, so we regularly collaborate with both internal and external experts to write insightful articles and blog posts. This positions our firm as a trusted resource, attracting organic traffic from those searching for in-depth information.
Sarah Williams, Founder and Principal, Recruit Healthcare
Email and SMS marketing are some of my go-to strategies in digital marketing because they deliver such a great ROI. They're super direct and personal, which makes it easy to connect with the audience right where they are. With email, I can send detailed updates, promotions, or newsletters, while SMS is perfect for quick, time-sensitive messages that almost always get read (seriously, SMS open rates are around 98%!).
Both are cost-effective, and the best part is how easy it is to personalize and segment messages to make them more relevant. Plus, I can track everything—open rates, clicks, and conversions—so I know exactly what's working. It's a simple way to keep people engaged, build relationships, and drive results without breaking the bank.
Brad N, Advisor, DocPlanning
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